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“Strength in Unity” celebrates the spirit of artisanal excellence passed down through generations while honouring the vibrant communities and enduring relationships forged by two Singapore brands : Bynd Artisan and SKL0. Drawing inspiration from Bynd Artisan’s three generations of craftsmanship, this collaboration seamlessly merges the brand’s storied legacy with Singapore’s rich cultural heritage. The three open books in Bynd Artisan’s logo are thoughtfully paired with patterns reminiscent of traditional Peranakan tiles, evoking nostalgia and cultural richness. The artist’s logo is also incorporated within the tiles, symbolising unity. When the tiles come together, they form a cohesive tapestry, illustrating that their collective strength surpasses that of their individual parts.
Sam Lo, also known as “SKL0", is a Singaporean visual artist with humble beginnings as a street artist. Known for guerrilla works like “My Grandfather Road" and the “Sticker Lady” saga in 2012, Sam creates across murals, illustrations and sculptures, each responding to the environment and a goal to illustrate the fabric of our society through art. Sam's work has been exhibited locally and internationally, with clients including The Peranakan Museum, Singapore Art Museum, Nike, Mercedes and Riot Games, to name a few. Additionally, Sam was the Art Director for CHINGAY 2023 and 2024.
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