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FOUNDERS' NOTE



A new eco-conscious brand created by the team behind Bynd Artisan. Here, you’ll find a collection of well-intentioned, well-crafted, sustainably made lifestyle objects that hopes to make your life better.

"We believe that living a meaningful, mindful life begins by making every choice count. "

For us, this means being ever more considerate, responsible, kind and imaginative in the ways we choose to design and make our products from start to finish so that each product may serve a multi-purpose life, transcending trends and fads, to be used and re-used, loved and re-loved by you, over and over for a long time.


The idea for reBynd was first inspired by Bynd Artisan’s growing efforts in reducing environmental impact and wastage through optimising, upcycling and recycling materials. This desire to do more to be part of the solution and to contribute to the circular economy turned into a vision that became reBynd.

Our tagline “Be Kind, reBynd” encapsulates the brand’s philosophy of creating and living with an action-backed intention to be kinder to Mother Earth. We’re so happy to have you here as a part of this community, where together we’ll keep learning to do our part and growing on this journey. We’re also excited to be sharing stories and conversations that will reInspire you. 

Without further ado, enjoy shopping and exploring the nature-coloured world of reBynd. We are confident that you’ll find at least a few things that will not only be useful in your day-to-day, but also give you butterflies in your pursuit of a well-lived life—however you define it.


Be kind,



James Quan & Winnie Chan
Co-founders, reBynd

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“Picture Perfect Frame” Collection
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“Picture Perfect Frame” Collection

Not everything needs to be picture perfect. This is the message behind our latest collection with Singaporean pop singer/songwriter Priscilla Tan, named “Picture Perfect Frame” after her newly-rele...

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The Art of Book-binding — With French Flair
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The Art of Book-binding — With French Flair

Wine, dine and learn to book-bind in an experiential workshop organised by Bynd Artisan in collaboration with Aether House, a French bistro and cultural wine destination.

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*Due to inconsistencies of various monitors, the colours and text sizes displayed on screen may not be accurate reproductions and serve as a guide only. The cursive style of the SCRIPT font may cause slight variations in the height of certain letters.