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Article: Be Kind With Bynd Artisan

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Be Kind With Bynd Artisan

Because being kind is how we empower one another and create
a stronger community and better world

"Do your little bit of good where you are; it's those little bits of good put together that overwhelm the world.” — Desmond Tutu

We believe in kindness. We believe there is no act of kindness too small to move hearts and mountains—every kind gesture carries a ripple effect that could go from turning someone’s day around to changing the world. All of us must have experienced kindness at least once in our lives:

A stranger holding the door for you. A friend bringing you soup when you were unwell. A sincere “how are you?”. A warm-hearted smile. A passer-by offering to share their umbrella. A cab driver giving you a discount instead of a hard time when you didn’t have enough cash. A simple “thank you”. An unexpected compliment.

These are the little things that make a big difference. Remember how good, grateful, fortunate and less alone they made you feel? That’s the impact of kindness.

As we get ready to celebrate National Day, we’d like to bring everyone together through our “Be Kind With Bynd Artisan” campaign — an invitation and reminder to spread kindness in your own way and capacity. Be the reason that someone smiles, the rainbow in someone’s cloud — it doesn’t cost a thing, but it’d mean the world.




Character Painting on Leather — Singa Edition




Limited-Edition: Singa Collection

Our limited-edition Circle Pouch and Token & Key Holder with Lanyard featuring Singapore’s iconic kindness mascot, Singa.

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Father Figures: Mr Richard Tang
Our People

Father Figures: Mr Richard Tang

Over the past 12 months, we have all been put through the test. How we’ve remained standing tall, how we’ve kept on going strong, and with a hopeful smile on our faces, how we’ve kept our wits ab...

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A Brand New Experience
Collaboration

A Brand New Experience

ION Experience StoreNow Open at ION Orchard, #04-11 The Bynd Artisan + Sunday Folks ION Experience Store is a dream sanctuary combining the best of retail and café culture as well as our shared ...

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*Due to inconsistencies of various monitors, the colours and text sizes displayed on screen may not be accurate reproductions and serve as a guide only. The cursive style of the SCRIPT font may cause slight variations in the height of certain letters.